Nowadays it's sometimes even enjoyable to be in a traffic jam. Yes, I'm not kidding. On the highways around Stockholm they are using digital signage now and the huge screens are nice to watch. When you are standing still in a giant queue of cars, thousands of other drivers around you I must say it's very nice to see a big screen telling you about holiday destinations. That way you can dream away, be with your mind on holiday, thinking of nice hotels, beaches and watersports and that is a lot better than just getting annoyed and aggresive by the traffic jam!